Business Pro

Unlock Your Business Potential

Why Litigation Is Nothing More Than A Business Tool – 26 Unbreakable Rules of Litigation!

From Invoice Gates at the finish of the final century to John D. Rockefeller at the close of the former century from Rick Scott, founder of Columbia Wellbeing Care, to AT&T: from Richard Branson and British Airways to Dan Peña and The Economical Instances from government, banking, insurance policy and each individual other side of globe commerce – to grow geometrically and stay all over, litigation ought to be (prudently) utilised and mastered.

I will, as briefly as I can, memorialize the salient details of utilizing litigation as a small business software.

Now ahead of I start, I want it on the document, some 50% of my 30-yr track report of litigation has experienced almost nothing to do with winning money, i.e., several lawsuits have been more than principle, some were to appropriate a heinous incorrect such as slanderous remarks built about me and some had been mainly because an entity just essential a superior comeuppance and no person else would carry the flag into battle.

I, like Don Quixote, have fought quite a few a windmill.

As you have heard me communicate and create about, when creating your ‘Dream Staff,’ you want Significant Five accountants and a big countrywide or international firm of attorneys – the ideal illustration you are unable to afford!

Unlike the success-oriented fees I mentor you to use when facilitating transactions, no law organization will litigate at first on this basis.

Maybe if your scenario is specifically strong, they will do it on a contingency foundation. Sadly, you will be working with, from time-to-time, litigation as a positioning device and your case may perhaps not be one thing you can significantly leverage.

A calendar year or two ago, being left with a pig-in-a-poke, I experienced to litigate a situation having specious facts at very best to guidance my wished-for end result. Luckily, our (my) clear lust for litigation was much better than their need to struggle a really hard combat, so a reasonably great settlement was finally arrived at.

Of training course, during this process my fantastic lawyers counseled us, advising our case essential to be considerably more robust, and so forth. Even with excellent lawyers, it is their task to notify you the draw back risks. Once more, what occurs is you are normally afraid from pursuing your case.

Great attorneys gain so-so lawsuits. Terrific legal professionals can acquire lawsuits in which you have very little or no opportunity to gain.

Three of my favored litigators about the a long time are Steve Susman and Cyrus Marter IV of Susman Godfrey in Houston, Dallas, Los Angeles and Seattle and Tim Harris of Charleston Revich & Williams in Los Angeles. All a few have dug me out of some really big black holes.

I have dealt with them 10 and 20 decades respectively. They are truly worth every single penny they cost!

Our judicial system functions, but we improve up remaining scared of it. It really is way out of our comfort zone so we preclude ourselves from benefitting from it. Typically the expense linked with it retains us from utilizing it.

In fact, I am now embroiled in litigation where the ancillary players to the litigation have legal rights which are currently being severely violated. A massive group of folks could provide terrific force to bear, but they are worried for the reason that of preceding lousy activities. They could get what they should have but usually are not pursuing their very best interests.

There are attorneys who get on situations for humanitarian factors, if the case warrants, in company as perfectly, i.e., massive key corporations taking benefit of the program for the reason that of their sizing by yourself.

Why do you want to initiate the lawsuit so you are the plaintiff? As the plaintiff, you select in which and when the lawsuit is fought and probably eventually adjudicated.

This can be a massive gain. And next, the plaintiff is allowed two closing arguments, meaning you (your law firm) gets to tackle the judge and/or jury the moment and then yet again soon after the defendants’ closing argument. This can also be quite crucial.

26 Unbreakable Guidelines of Litigation


#2 Pick out THE Venue


#4 HAVE THE Very best Illustration

#5 Listen TO YOUR Coronary heart

#6 You should not Pay attention TO YOUR Unwell Belly WHEN You’re OUT OF YOUR Comfort and ease ZONE

#7 You should not Pay attention TO Kinfolk, Friends, ET AL

#8 Listen TO Expert LITIGANTS – LIKE ME!

#9 Usually Speaking, Will not Be concerned ABOUT THE Value (THIS IS Really Really hard!)

#10 Huge LAWSUITS ARE Superior THAN Compact Ones


#12 Preparing (YOURS) IS All the things – KNOW THE Specifics


#14 IF YOU ARE Contemplating OF A Superior Tactic, GET A NEW Law firm (NOT Accurate IN MY Situation)

#15 By no means GIVE UP

#16 Do not BE INTIMIDATED BY THE Process


#18 Dress Simple AND CONSERVATIVELY IN Court – NO Jewellery Besides A Marriage BAND WHITE SHIRT, Plain TIE AND Dim Match FOR Males AND THE Equivalent FOR Women Limited GROOMED HAIR FOR Gentlemen

#19 Will not Drop YOUR Temper IN Court docket – It is Alright TO CRY IF It is really Authentic

#20 HAVE YOUR Wife or husband IN THE Front ROW Each Day. Small children ALSO IF Probable. OTHER Spouse and children Customers IN 2nd ROW IS Alright

#21 NO Quotations TO THE Push OTHER THAN ‘WE Consider IN OUR Scenario AND THAT IS WHY WE WENT TO COURT’. YOUR Words CAN Simply BE TURNED All over.

#22 WHEN YOU Break FOR LUNCH OR A RECESS, Try to remember Never ever Communicate IN Community ABOUT THE Scenario – YOU By no means KNOW WHO Might OVERHEAR

#23 WHEN YOU Locate A Lawful Workforce THAT WINS, Remain WITH THEM

#24 Normally Tell THE Fact, NO Subject WHAT. THE Real truth SHALL Set YOU Totally free.


#26 WHEN TESTIFYING IN A DEPOSITION/Demo, IF YOU You should not KNOW THE Reply, SAY YOU Do not KNOW THE Respond to

It is a closed environment of prime litigators. Nearly all major legislation firms have very good to tremendous-great lawyers. All massive legislation firms don’t have terrific litigators. You will not usually will need a excellent law firm, but sometime if you increase geometrically, you will.

Like any other task management, litigation must be managed. Regrettably, like speech-providing, you turn out to be a fantastic litigant by heading by way of a studying curve.

I will not necessarily mean you have to get associated in dropping efforts (like generating undesirable speeches so immediately after some time you make great speeches) to get in a placement to acquire in courtroom. Substantial legislation firms will enable you to get ahead of the learning curve.

The Quantum Leap methodology talks advert nauseam about pursuing your dreams. Lifetime with no dreams is like a chicken with a damaged wing – it can’t fly. I wrote this e-newsletter mainly because in some cases you can require litigation to stick to your desire.

Go out and kick some butt, and really don’t enable common wisdom maintain you from achieving your dream.

Regular knowledge says Don’t Litigate.

All significant-effectiveness people and the good businesses of the very last just one hundred yrs did and do litigate as I produce this letter.

Do not litigate frivolously – but don’t be frightened to both.

To Your Quantum Leap,

Daniel S. Peña, Sr.